How to Use Keyword Intent to Boost PPC Performance


How to Use Keyword Intent to Boost PPC Performance

Set yourself up for keyword success (and profit) by understanding the impact of auction price, customer journey factors, and volume/value potential.

What is Search Intent? Keyword Search Intent Explained For Beginners

Search intent, also known as user intent or query intent, refers to the reason behind a person’s search query on a search engine. It is the intent or purpose that drives someone to type a particular phrase or keyword into a search engine, such as Google.

Search engines aim to deliver the most relevant results to users based on their search intent. Therefore, understanding search intent is crucial for search engine optimization (SEO) and content creation.

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Search intent can generally be classified into four types:

Informational Intent: When the user is seeking information on a particular topic. For example, “How to cook pasta?”

Navigational Intent: When the user is looking for a specific website or web page. For example, “Facebook login page.”

Transactional Intent: When the user intends to complete a transaction, such as buying a product or subscribing to a service. For example, “Buy a new laptop.”

Commercial Investigation Intent: When the user is considering purchasing a product but wants to research and compare options before making a purchase. For example, “Best laptops for gaming.”

Understanding search intent is essential for developing effective SEO and content strategies. By understanding what a user is looking for, businesses can create content that answers their questions and meets their needs, which can increase the chances of conversion and engagement.

Improve your PPC performance using the search term isolation methodology

How to Use Keyword Research Tools to Boost Your YouTube SEO

In this video, I will go over 9 free and freemium keyword research tools to drive more video views with YouTube SEO. If you want to increase video views and YouTube channel subscribers then you need to focus on the videos that people actively search. By finding long-tail keywords for YouTube SEO and creating videos, you will rank higher for short-tail keywords as well.

Are you struggling to get your YouTube videos noticed? One way to increase your visibility is by optimizing your video titles, descriptions, and tags with the right keywords. In this video, we’ll show you how to use 9 powerful keyword research tools to improve your YouTube SEO and get more views.

First, we’ll start with the basics: YouTube Autocomplete. This tool suggests popular search terms based on what you type in the YouTube search bar, so you can get ideas for keywords to target.

Next, we’ll dive into more advanced tools like TubeBuddy and VidIQ. These YouTube SEO plugins offer features like keyword tracking, competitor analysis, and tag suggestions to help you optimize your videos and rank higher in search results.

We’ll also cover tools like Keywords Everywhere, Google Keyword Planner, and, which offer insights into search volume, competition, and related keywords. These tools can help you find untapped opportunities and avoid targeting keywords that are too competitive.

If you’re looking for inspiration, we’ll introduce you to Answer The Public and These tools show you what questions people are asking about a particular topic, which can help you create videos that address common concerns or interests.

Finally, we’ll wrap up with Google Trends, which lets you see how search interest for a keyword has changed over time. This tool can help you identify seasonal trends or popular topics that are currently trending.

By the end of this video, you’ll have a better understanding of how to use these 9 keyword research tools to improve your YouTube SEO and get more views on your videos. So, let’s dive in!

Free Keyword Research Tools to Boost Your SEO Efforts in 2023

In this video, we’ll show you the top 20 free keyword research tools that can help you find the right keywords for your SEO efforts. There are so many keyword research tools to try so I went through and found the best possible options where you don’t need an account to try. The only 2 tools that you need an account for include Google Keyword Planner and Google Search Console. Keep in mind, you can still use paid keyword research tools such as SEMRush, Ahrefs, MOZ, and SpyFu in addition to your free SEO tools. Paid SEO tools can offer more insights and give you competitor analysis as well.


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First, we’ll start with the classic Google Keyword Planner and Google Search Console, which can give you valuable insights into keyword search volume, competition, and user intent. Then, we’ll move to more specialized tools like Keywords Everywhere, Keyword Surfer,, and, which offer unique features such as keyword suggestions, related keywords, and search volume data for different search engines.

Next, we’ll explore more creative tools like Answer The Public, Also Asked, and Soovle, which can help you discover popular questions, topics, and related searches that people are looking for. We’ll also show you how to use Google Trends, Keyworddit, Bulk Keyword Generator, and WordStream Free Keyword Tool to track keyword trends, find niche topics, and generate long-tail keywords.

Finally, we’ll dive into some advanced tools like AppTweak, Keyword Tool Dominator,, Ahrefs Free Keyword Generator, Keyword-Tools by SEOBility, WordTracker, and KParser, which can provide you with more comprehensive data on keyword difficulty, search volume, CPC, and ranking potential.

By the end of this video, you’ll have a complete list of free YouTube keyword research tools that you can use to optimize your blog posts and your video content. Whether you’re a beginner or an experienced content creator, these tools can help you find the right keywords to attract more readers and viewers, increase engagement, and grow your channel. So, let’s get started and discover the power of these free keyword research tools.